Famous by its own admission, Wall Drug has billboards for hundreds of miles in every direction, free ice water and bumper stickers. A marketing phenomenon, loyal customers have photographed themselves all over the world with signs saying how many thousands of miles it is to Wall Drug. It’s built up so much, you can’t wait to get there! Then you find out they sell chewing gum, T-Shirts, bumper stickers and cinnamon rolls as big as your head. That’s it.
Their famous dinosaur, highly visible from the interstate. Why else would you stop at Wall, SD? Can you believe people spend about $10 million a year at this drug store?
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